Up or Down: LeBron’s Record-Breaker & NFL Market Movers

The Up or Down podcast is back with another week of card market talk. This episode covers a record-setting LeBron James one-of-one sale and the biggest risers and fallers in the NFL card market through Week 4.

Watch the full episode here: Up or Down on YouTube

Missed last week’s recap? Check out Up or Down: Timing the Market with Bowman Chrome’s Checklist on the Ludex blog.

A Historic LeBron Sale

A 1-of-1 LeBron James “Uptown” card sold this week and set a new mark in the hobby. The show breaks down why this sale matters:

• Scarcity: a true one-of-one
• Legacy: LeBron remains a cornerstone for collectors
• Timing: basketball season is right around the corner

This was more than just a headline sale. It’s a reminder of how strong the market for high-end basketball remains.

NFL Market Movers (Through Week 4)

With four games in, the NFL season is already moving prices up and down. Ludex sales data shows some of the most dramatic shifts:

Trending Up

• Daniel Jones (2019 Prizm Silver PSA 10) — up 35% in two weeks
• Justin Herbert (2020 Prizm Silver PSA 10) — up 19%
• Rome Odunze (2024 Prizm Silver PSA 10) — up 44%
• Cam Skattebo (2025 Origins RPA) — up 84.1%

Trending Down

• Stefon Diggs (2015 Prizm Base PSA 10) — down 66%
• Kyler Murray (2020 Mosaic Silver PSA 10) — down 73%
• Sam Darnold (2018 Optic Base PSA 10) — down 78%

Buy, Hold, or Sell

The hosts shared their picks for which cards to move on and which to hang onto:

• Buy: Rome Odunze & Cameron Skattebo
• Hold: Justin Herbert
• Sell: Stefon Diggs & Sam Darnold

Grading and Hobby Talk

The episode also touched on grading. A PSA 10 can multiply a card’s value compared to raw, making condition just as important as performance on the field.

Tune In

From a record-breaking LeBron to rookies driving big moves in the NFL market, this episode of Up or Down is worth a listen.

Watch the full episode on YouTube and check back here each week for more recaps on what’s moving the market.

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