About

For the Hobby,
by the Hobby™

At LUDEX, we honor the tradition of card collecting, we empower the community through trust and transparency, and we push the boundaries of technology to elevate the hobby. If you are looking to join our Team, click here.

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Welcome to Ludex HQ. We are headquartered in Chicago, IL.

The LUDEX Story


Founder Brian Ludden has always been an athlete and a collector. He started collecting at a young age and has had a lifelong passion for all things sports. Having played basketball and baseball through college, he continues to have a pulse on trends in the sports market, remaining constantly curious and entrepreneurial.

Brian wanted to share his love of card collecting with his son yet they were getting constantly frustrated with the process and his beloved hobby began feeling more like a chore. Using his son’s Derek Jeter 1993 Upper Deck rookie card, he was curious to see its current value. Together he and his son began the tedious, archaic process to find the card’s value.

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Hall of Famer Brian Urlacher and Cassius Marsh of Cash Cards Unlimited with the Ludex Team.

After a laborious process of looking through catalogs of data to find which card they had, he couldn’t help but think…there must be a better way.

Brian wanted to share his love of card collecting with his son yet they were getting constantly frustrated with the process and his beloved hobby began feeling more like a chore. This is when Brian started on his quest to find a better way to share his love of sports cards and collecting with the next generation.

Looking for more efficient methods to identify and verify what cards he had in his collection, Brian thoroughly researched what technology existed in the card collecting space. After an exhaustive review, he discovered that nothing existed to help alleviate the pain points he and fellow collectors experienced. It was then that the idea of LUDEX was born.

The Team

The Founders

Brian Ludden

Chief Executive Officer and Founder

“I turn dreams into companies” (Employee #1)

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Heather Denniston, PhD (abd)

Chief Operating Officer and Co-founder

“I call the plays” (Employee #2)

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The Leadership

Ryan Fisher

Chief Technical Officer

“I steer the ship for our amazing tech” (Employee #6)

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Michael Cimino

Chief Financial Officer

“I count the money and make sure its growing” (Employee #5)

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Matt Heyn

VP, Business Development

“I make friends and breathe the card market” (Employee #3)

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Max Wastler

VP, Brand

“I Lead the Why” (Employee #27)

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The Team

Dylan Stratton

Team Lead – Software

“Computers yell at me and I try to reason with them” (Employee #8)

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Kate Christian

Team Lead – Software

“I type and it becomes internet” (Employee #19)

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Dane Pennacchi

Manager – Member Experience & Operations

“I Hear For You” (Employee #11)

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Yann Cayrac

Software Developer

“I make your card addiction accessible anywhere, any time” (Employee #10)

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Christian Sadi

Senior Backend Developer

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Alex Cao

Software Developer

“I write. Computer listens” (Employee #15)

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Erin Behn

Project Manager

“I make sure things gets done” (Employee #18)

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Nabil Shaikh

Software QA Engineer

“I make sure only quality makes it through the filter”

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Evan Josephs

Content Creator & Business Development

“I record videos with cards and look at parallels all day” (Employee #4)

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Isaiah Toelle

Member Experience & Operations

“I make things happen” (Employee #13)

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Ross Henke

Member Experience & Operations

“Cards are spliced into my DNA” (Employee #20)”

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Brock Snider

Content Creator & Business Development

“All I think about is Topps Chrome” (Employee #9)

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Tommy Vaughan

Digital Marketing Specialist

“I know cards” (Employee #14)

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Emily Simon

Product Director

“I transform ideas into design and strategize our path forward” (Employee #7)

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Katie Luther

People and Operations Manager

“I find the talent and make sure things go smoothly” (Employee #22)

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Ellie Bruss

Executive Assistant

“I am the wind beneath our wings” (Employee #23)

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Anthony Martino

FP&A Analyst

“I do math too” (Employee #21)

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Jake Snider

Data Analyst

“I eat, drink and dream of cards” (Employee #24)

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Jimmy Moore

Data Analyst

“I know cards like the back of my hand” (Employee #25)

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David Toelle

Data Analyst

“I know cards like the back of my hand” (Employee #26)

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Interested in joining the team?